TFKarma: Turning Complex Transformation Advice into One Clear, Trusted Conversation
In a world drowning in generic consulting jargon, executives needed a sharper, more honest voice—one that exposes the real reasons most transformations fail and offers a practical ways to fix them.
That’s TFKarma.com: a single-page advisory platform I designed from the ground up to feel like a direct, no-nonsense conversation with a seasoned strategist.
Starting with deep audience research into C-suite pain points, I built an ultra-clean, mobile-first experience that guides visitors from “the 9 deadly mistakes everyone makes” straight through to actionable frameworks (Think → Feel → Karma) and a frictionless way to book elite-level support.
The result is a site that doesn’t just inform—it builds immediate trust and turns curious visitors into committed clients.
Explore the live site and full case study below to see how minimalist design and behavioral insight can drive serious business impact. Let’s talk about doing the same for your next project.
The Challenge
Anchor-driven scrolling with progress indicators for effortless navigation
Strong visual hierarchy using bold commitments, numbered insights, and subtle animations that reward scrolling
Markdown-powered content system for instant updates without losing design integrity
Single, high-conversion contact form that increased qualified inquiries by 340% in the first month
Website Design: https://tfkarma.com/
My work:
Analyzed user feedback and data to identify areas of improvement and inform product decisions
Developed user flows that improved user navigation and reduced user errors
Developed wire frames and prototypes to demonstrate product ideas and features to stakeholders
Conducted user research to identify customer needs and preferences
Created a design system that improved design consistency across all product features and reduced design iteration time
Collaborated with developers to ensure product designs are implemented accurately and consistently
Worked head to head with the CEO's and of the company to ensure a good understanding and development of the product.
