Me.

As Bolivia’s first UX LATAM ambassador, I bring 16 years of experience as a graphic designer, complemented by specialized expertise in branding and strategic social media management, spanning both conceptual and visual execution.

My mission is to lead innovative and creative teams in developing digital projects that prioritize interaction and human-centered design. I excel in building products from the ground up through effective design thinking processes, delivering user interfaces that seamlessly communicate agreed-upon strategies and objectives.

My extensive experience spans eCommerce, SaaS, web apps, websites, and mobile platforms across industries including healthcare, travel, food, e-commerce, and web 3.0 technology, serving both startups and SMEs.

Additionally, I have eight years of experience as a product photographer, enhancing my ability to craft visually compelling narratives that elevate brand identities.