Me.

As Bolivia’s first UX LATAM Ambassador, I’m a multidisciplinary Product Designer with 16 years of experience in design, combining expertise in UX/UI, branding, visual design, and digital strategy to create meaningful products and experiences.

With a postgraduate degree in Branding, I bring a strategic perspective that connects user experience with brand identity and business goals. My approach goes beyond designing interfaces—I focus on understanding people, identifying opportunities, and translating complex challenges into intuitive, scalable, and visually compelling digital experiences.

Throughout my career, I’ve designed and helped build products from the ground up, working across SaaS, eCommerce, web applications, websites, and mobile products for startups and SMEs in industries ranging from healthcare and travel to technology and Web3.

Beyond my professional practice, I have also served as a mentor at universities, sharing my experience with emerging designers and helping them develop stronger design thinking, strategic reasoning, and professional skills. Mentoring has strengthened an important part of my own practice: the ability to communicate ideas, provide direction, and help teams grow.

My background also includes eight years of experience in product photography, giving me a strong understanding of visual storytelling, composition, and the role aesthetics play in building memorable brands and digital experiences.

Today, my focus is on creating human-centered digital products where user needs, business objectives, and strong brand thinking come together.