About this projectsPlease note that the projects presented here showcase as much information as permitted, in compliance with the Non-Disclosure Agreements (NDAs) I have signed.
I work at the intersection of product strategy, user experience, and execution, helping teams turn complex problems into clear, usable, and scalable digital products.
Depending on the project, I take ownership across the product design lifecycle — from understanding business goals and user needs to defining flows, validating solutions, designing high-fidelity experiences, and collaborating with developers through implementation.
My Role Across These Projects
Agile
Design Thinking
Scrum
My process
To achieve a good result, we must follow a robust process that generates ideas and solutions, ultimately providing solid foundations.
For me, acting without a step-by-step approach—without researching, organizing, evaluating, and testing ideas—inevitably leads to resounding failure.
My role typically involves:
Product & UX Strategy
Translating business objectives, user needs, and product constraints into clear design priorities and actionable solutions.
Research & Problem Definition
Analyzing user behavior, product data, stakeholder input, and research findings to identify friction, opportunities, and the right problems to solve.
Interaction & Product Design
Designing information architecture, user flows, wireframes, prototypes, and polished interfaces focused on usability, clarity, and product outcomes.
Validation & Iteration
Testing assumptions through prototypes, usability testing, analytics, and feedback, then refining solutions based on evidence.
Design Systems & Scalability
Creating and evolving reusable components, patterns, and documentation to improve consistency and accelerate product development.
Cross-functional Collaboration
Working closely with founders, product managers, engineers, marketers, and stakeholders to align product decisions and move ideas from concept to implementation.
Tools I Work With
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Figma · Adobe Illustrator · Photoshop
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Google Analytics · Hotjar · Amplitude.
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Jira · Confluence · Notion
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Miro · Notion
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Webflow · WordPress · Squarespace del elemento
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Chat GPT · Claude · Figma AI · v0
Certifications and continous learning
